The Set Designer
/Alun Davies

Alun Davies is a set designer and art director who works in both the fashion and music industries. Photograph by Lorian Renner

Alun Davies is a set designer and art director who works in both the fashion and music industries. Photograph by Lorian Renner

What motivates me is the idea of creativity being used to inspire, people seeing my work and getting pleasure or inspiration from it

I started, as many do in the industry, as an intern at Showstudio; a website at the time, that was critically acclaimed for its mixed media approach. There, I was introduced to Shona Heath, whom I worked with for three intense years. My claim to fame while I was there was modelling an owl costume, and I ended up on a Goldfrapp album cover. So it was a whimsical start.

I now work for myself and dabble in a mix of fashion editorials, advertising and music videos. I’m blessed to have done some great gigs; I worked on La Roux’s music video for Bulletproof, and with Lady Gaga’s stylist, who commissioned thirteen sets of mirrorball armour for her Monster Ball tour.

I collected pop CDs from a young age. Music is crucial to the creative process, it can instantly change the energy of a shoot or build. There is no doubt that music is omnipresent in fashion, and I’m seeing more music influences in collections.

There’s so much energy and excitement in fashion right now, especially menswear. Agi & Sam and Craig Green are some of my favorite new designers. Recently, I worked with Christian Steinberg who is a genius with fabrics.

ALUN DAVIES has brought his multimedia talents and hyper-colour set designs to editorials in leading magazines, including this very issue. Right now he’s grooving to Trust, iamamiwhoami, Royksopp and Kylalagrange.