Patrick Egbon-Marshall
/Model Booker

Patrick Egbon-Marshall is the head model booker at AMCK Models. Photograph by Cat Brown

Patrick Egbon-Marshall is the head model booker at AMCK Models. Photograph by Cat Brown

The industry is a fast moving train and if I’m being honest, we are either trying to get on, or hang on for dear life

Men’s fashion has taken a sudden leap that couldn’t have been predicted; there’s a greater, more universal respect for men’s clothing and how men should look. This creates amazing potential for male models, but there is still an uphill climb; plus casting requirements change with the break of day. The skinny boy look was thought to be passé, but Hedi Slimane is bringing it back for Saint Laurent; and the toned masculinity of D&G and Versace is also in vogue, as well as the beautiful Weber-type boy.

The mainstream is booming and there are more and more brands shooting campaigns and for e-commerce. There has also  been an increase in collaborations between new designers and more established brands. The London Collections: Men has also been such a positive thing and I believe it will continue to grow.

To succeed in this world, a model has to have it all – the looks, the positive attitude and a hard working nature. It’s a very demanding, emotional job and there are many uncertainties. And yes, it’s an industry of divas; fortunately my guys are all lovely and we get great feedback from clients.

Patrick Egbon-Marshall fell into the industry after a stint in finance. A impressive year as a booker in Paris ensued and he was headhunted by AMCK MODELS who wanted a new vision.