Alessandro De Lorenzo
/Specialist Retailer

Alessandro De Lorenzo owner of Ottica Boudoir, Venice. Photograph by Maya Alice Art

Alessandro De Lorenzo owner of Ottica Boudoir, Venice. Photograph by Maya Alice Art

We curate things that we think our clients would love and we custom-make glasses bespoke to the individual

When I became an optician 20 years ago after school, I lived in different cities in around northern Italy. In 2009, I decided to open my own business, I decided having past 30 – it was then or never. I’d say the same thing today, even when I’m now 40! I’m not actually from Venice, but from the Dolomites, but I have a mad love affair with this city – everytime I visited here I felt extremely emotional, even back when I knew nothing about the make-up or history of the city.

I opened the store with the backing of a couple of Countesses (far less glamourous than it sounds, because whilst they were titled, they were actually set-designers and were more than happy to roll up their sleeves and furnish my shop for me).

It was revolutionary back then, different to the glitzy high-fashion stores Italy was known for. I wanted it to look like the living room of a globetrotter, not just filled with glasses or sunglasses, but also other peculiar objects from around the world. I wanted it to be a meeting point for people with similar interests and attitudes. I wanted to create conversations, good vibes – because I believe what goes around comes around.

My clients, whilst affluent and love luxury goods, come to me looking for something else – they buy what they like, because money isn’t an object – but I don’t carry any mainstream brands, we curate things that we think our clients would love and we custom-make glasses bespoke to the individual. They often come back into my shop the next time they’re in the city to show me sunglasses they had found elsewhere – the trust and value my opinion.

Alessandro owns Venice’s most fabulous opticians, OTTICA BOUDOIR (specialising in non-mainstream and custom made eyewear) – because he believes beautiful glasses for beautiful people should belong in a beautiful shop in a beautiful city.